It may sound simple, but it is difficult to choose and buy a domain. There’s a lot to celebrate. Before buying a domain, here is a list of 7 points to consider.
Think long and hard
The name of your company will influence your decision to buy a domain. Most companies first focus on a specific niche and then, after successfully operating in that niche, open branches. I think you’re doing it now. But you have to think about your future business plans. Do you want to stay in your niche or do you want to expand and offer other products and services in the future? If you are considering drawing up a long-term business plan, you can choose a name that does not restrict your business and allows you to grow. The Shopify name generation tool helps you find a unique name for your company and instantly checks the availability of the domain.
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Choose the right domain name
Exact mapping of domains may seem useful because they contain target words. But that’s not true anymore. Google uses a domain matching algorithm, which pays particular attention to the exact matching of domains, and sanctions those domains. So don’t be tempted to choose a domain name that is too generic or sounds bad. Instead, you want to focus on choosing a domain name that represents your trademark in a unique way and is reproducible at the same time. It may take some time, but this strategy will help you in the long run.
Existing areas
Sometimes, when you think you have the perfect domain and are ready to buy it, you realize that the name already belongs to someone else. However, you can try your luck if a used domain is not used by offering to buy the domain from the owner. The WHOIS gives you information about the ownership of the domain that you can use to contact the owner. Although this can be expensive compared to buying a domain provider, it can help you get the domain name of your choice. It can be difficult, but it’s worth a try, and you can always do without what the landlord asks if he says too high a price.
History of domain names
You want to check the history of the domain name before selecting or buying it. This is one of the mistakes companies make because they don’t waste time checking the history of the domain name they have chosen. The history of a domain name is important because you want to make sure that the name hasn’t been sanctioned in the past or that something bad is linked to the domain name. If the story doesn’t go well, it’s better to choose another domain name. You can use various tools to check the history of your domain name, such as the time machine.
Social networks
Before buying a domain, make sure there are pens for social networks with the same name. In other words, ideally, all your names should look the same, so customers can easily know it’s you. It is therefore crucial for your company to find the same or similar pens in social networks. In this case, your customers can find you more easily and, if necessary, contact you more easily. You should strive to use the same name for all pens on social networks or, at least, use similar names to ensure consistency and uniformity.
Preventing others from copying
It’s easy to find the perfect name and stick to it. When your business starts to flourish, you will get attention and some will try to copy you. You can simply copy using your domain name, then create a variant and use it to promote your store. You can also use your domain name with a different ending. If you want to protect yourself, there are several things you can do. You can purchase your domain name options as well as all your domain name extensions. You can even buy additional keywords and common spelling mistakes so no one else can copy them.
Protection of personal data
Registration is a process in which you can buy a domain. And when you buy a domain, other people can access information about you. This information may include your name, telephone number, address, etc. If you don’t have an office, people can access your home address. Better hide your personal information. There are many tools, including one in WhoisGuard. It pays to keep your personal information hidden from other people. It is preferable that you have a company at home and that your contact details contain your home address.
If you keep the most important points in mind, you can choose and buy a domain of your choice. If you are looking for inspiration, you can use the Shopify company name generator to give you an idea of what your domain name might look like.
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